Media, especially the Print Media, has all along been the backbone of all mass movements or popular upsurge in other countries as a vehicle to total liberation and Barotseland independence struggle is no exception. Right from the time of BPF of Mutangelwa in the 1990s. In fact, many of the leaders of the Freedom movement themselves turned into journalists too, and used the press to propagate their ideas to the masses.
The value of the media in the development of nation-state campaign is prominent in nationalism against subjugation and colonialism. As such, as the struggle intensifies, we should inaugurate a process of tactical dissemination of information to reach the rural populace through any form of communication for proper awareness. However, I am of the view that;
1. During our Independence struggle, the media and newspapers should not be established as profit-making business ventures but should be seen as rendering national and public service to the people.
2. The media Impact should not be limited to towns; but aim to reach remote villages from North to south and from East to west of Barotseland territory.
3. The media should serve the purpose of not only political education but also of political participation where every Mulozi should be free to express his or her political views.
4. Government act and policies should be put to public awareness through the established media platforms.
5. In a scenario where most people are illiterates, even the press can hope to achieve only partial success; hence, theatrical drama could be of useful alternative.
Since media is synonymous with dissemination of information, the Acting Administrator General should look at the following raised concerns by our people at the grassroots for possible consideration;
a) Establish information center at Regional / constituency levels
b) cabinet to be pro-active - each government minister must function.
c) There must be harmony between the Royal Barotseland Government and the Barotse Royal Authority in order to foster liaison committee to be set (established).
d) Strong, patriotic, courageous and down -to-earth youth wing.
e) International relations and media liaison committee to be set (established).
f) Seriously engage the BRE to change the name to Barotseland Royal Authority (BRA), to remove an ethical divider of Zambian creation -BRE.
g) Consider putting the Radio on free to air satellite dish to improve our reach to a wider audience and cover news in all districts of Barotseland.
h) Launch the football league even at amateur level.
i) Organize peaceful demonstrations against Zambia at the UN HQ, Zambia embassies in UK USA and Botswana for international media attention of our issue (and SADC HQ).
Finally, the overwhelming critical features of the press in its relationship to the information dissemination can no longer be ignored at this crucial time when we are faced with fake propaganda from the Zambian side that is trying to project to be in good relationship with Barotseland to the international community when in fact it is the other way. The misinformation and half truths have characterized our independence struggle within and outside our territory due to lack of platforms where we can debate, discuss and layout our achievements towards Barotseland emancipation. The rational interest is however, to unfold the proper character at the point at which the media is acknowledged as a social force and tool in the promotion of political agenda, especially where peaceful approach is concerned.